If you’re a TiVo user it might shock you to learn that the vast majority of TV today is still consumed live in the US. TiVo’s latest study shows that its users who have broadband connected DVRs only watch live TV 27% of the time. This just reaffirms what is obvious to some, that if people have an enjoyable way to access on-demand (streaming and recorded) content, they’ll prefer it to live TV. These types of numbers do make one wonder whether the cable and satellite DVRs on the market are bad intentionally, or if its just because those companies are incapable. Either way, the mix of streaming options with recorded TV is a powerful one and the perfect stop gap while we all wait for the future to get here.
I’ve had a TiVo since 2000 and I probably watch no more than 10% Live TV (the occasional live football match). If it wasn’t for watching live sport, my Live TV viewing would be hovering just above zero percent. Watching everything recorded means I can fast forward through all the adverts.